How to Write a Quote That Wins the Job

A quote tells the client exactly what they get, what it costs and how long the price holds. A clear one wins the job and saves arguments later.

1. Start with the basics

Your business name and contact details, the client's name, a quote number (like QUO-0001), the date and a valid until date. 30 days is common; use less when material prices move fast.

2. Break the work into lines

One line per part of the job, with the quantity and the price. Clients trust a quote they can read line by line more than a single lump sum.

• Remove old cabinets and worktop: 1 × 650
• Supply and fit kitchen cabinets: 12 × 185
• Quartz worktop, cut and fitted: 1 × 1,450

3. Say what is not included

Add a short note for anything outside the price, like plastering or permits. It prevents the most common dispute: "I thought that was included".

4. Add tax and a deposit

Show tax as its own line so the client sees the full price. For bigger jobs, ask for a deposit to start; 25% to 50% is normal. The quote generator shows the deposit amount under the total.

5. Make it easy to say yes

End with how to accept: sign the quote, or reply to the email. The quote PDF has an Accepted by box for the client's name, signature and date.

6. Follow up

If you hear nothing in a week, send a short, friendly follow-up. When the client accepts, turn the quote into an invoice with the same lines.

Open the free quote generator